Landlord Package
Dubai · 2026
Premium Turkish-Mediterranean Dining

Sultan Saray

A proven hospitality concept with 15+ years of operational excellence — arriving in Dubai.

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Sultan Saray✦Live Show & Meze✦Premium Turkish-Mediterranean Dining✦15+ Years of Full Houses✦Dubai 2026✦ Sultan Saray✦Live Show & Meze✦Premium Turkish-Mediterranean Dining✦15+ Years of Full Houses✦Dubai 2026✦

Who is Sultan Saray?

A house of hospitality, built over fifteen years. The origin · The experience · The cuisine
Sultan Saray originsThe Origin
  • Founded and operated for more than 15 years in Germany's competitive hospitality market.
  • A reputation built on strong customer loyalty and sustainable operations.
  • An operator-led business — the founders run the floor, not just the books.
Live show evening at Sultan SarayThe Experience
  • Premium dining evenings that build into curated live entertainment.
  • Elegant, atmospheric, social — never nightclub-focused.
  • Evenings designed to be remembered, shared and repeated.
Turkish signature dishesThe Cuisine
  • Authentic Turkish-Mediterranean kitchen — from mezze to premium grills.
  • Generous, tableside, made for sharing — hospitality you can taste.
  • Signature dishes crafted with premium ingredients.
0+
Years of Operation
Proven
Concept & Format
Full
Houses on Show Nights
0
Revenue Streams

Why Dubai

A global stage for experience-driven hospitality.
Dubai skyline

The Right Market,
The Right Moment

Dubai is one of the world's leading markets for:
  • 19.6M international visitors in 2025 — a record year, ranking Dubai among the most visited cities on earth.
  • A 24-hour, year-round economy — tourists, residents and business travellers fill tables seven nights a week.
  • A premium price class — a guest culture that pays for experiences, not just for food.
  • Experience-driven hospitality — exactly the format Sultan Saray has refined for 15 years.

Dubai doesn't need another restaurant. It needs evenings worth dressing up for — and that is what Sultan Saray delivers.

A Class of Its Own

Where the destination-dining wave meets live music.
The Wave

Proven in Dubai

Concepts like Nusr-Et and CZN Burak proved it on the world stage: Turkish hospitality, staged as an experience, fills rooms night after night — and Dubai is the capital of that wave.

The Gap

What's Missing

That energy has not yet been paired with truly premium dining and a curated live-music evening — an elegant house where the show belongs to the whole night, not a single plate.

The Answer

Sultan Saray

A format of its own class, refined over 15 years: premium Turkish-Mediterranean dining, live music and full-house atmosphere in one destination. One of a kind — made for Dubai.

The Sultan Saray Signature

Fire. Gold. Hospitality.
Elegant — Never Nightclub.

The Concept

Premium Turkish-Mediterranean dining — refined for Dubai.
01

Authentic Cuisine

Turkish-Mediterranean excellence, from classic mezze to signature grills and seafood.

02

Elegant Atmosphere

Warm light, rich materials, ottoman-inspired detail — a palace, not a canteen.

03

Exceptional Hospitality

Service standards built over 15 years of running full dining rooms.

04

Memorable Evenings

Dinner that becomes a night — live music, celebration and atmosphere.

The Guest Experience

From a warm arrival to a memorable departure.
Arrival
The Arrival
Dining
The Dining
Live show
The Live Show
Peak atmosphere
The Peak
Departure
The Departure

Signature Saturday

One evening, four acts.

Atmosphere reference — the energy of the format, live. Tap the speaker for sound.

18:00 – 21:00
Premium Dining

The full à-la-carte experience — mezze, grills and signature dishes at an unhurried pace.

21:00 – 22:30
Live Music

A curated singer or small band lifts the room. Elegant — never nightclub-focused.

22:30 – 23:30
Peak Atmosphere

The room at its fullest — celebrations, energy, the night everyone posts about.

23:30 – 01:00
Relaxed Continuation

Desserts, coffee, Turkish specialties — guests linger, spend and return.

Saturdays & special occasions · Curated entertainment · High-revenue format

The Cuisine

Turkish excellence, made for sharing.
Signature grill platter
The Signature Platter
Charcoal grill
Over Live Charcoal
Stone oven
From the Stone Oven
Chef at work
Craft at the Pass
Mezze served to the table
Mezze, Served Grand
MezzePremium GrillsSeafood Signature DishesDesserts
Beverage Program

The Key
Profit Driver

  • Signature cocktails — crafted for the evening format and the Dubai guest.
  • Curated wine selection — matched to the kitchen.
  • Turkish specialties — çay ritual, house lemonades, late-night rituals.
  • Coffee & desserts — extending every table into the late evening.
The bar

Target Audience

Who fills the room, night after night.
Professionals

After-work dinners and client evenings that call for more than a quick table.

Families

Generous shared dining in a culture where the table is the centre of family life.

Tourists

Millions of visitors seeking authentic, elevated experiences beyond the hotel buffet.

Corporate Clients

Team dinners, hosted evenings and private bookings with a built-in show.

Celebration Groups

Birthdays, engagements, milestones — the format is made for occasions.

Birthday celebration
Evening for two
Full house
Kitchen craft
Operations Excellence

Built on
Experience

  • Team management — recruiting, training and retaining hospitality talent.
  • Service standards — refined across 15 years of full dining rooms.
  • Quality control — consistency from kitchen to table, night after night.
  • Guest satisfaction — loyalty and repeat visits as the core KPI.

The Financial Opportunity

Multiple revenue streams. One destination.
AED 12–20M+
Annual Revenue Potential
12–18%
Target Net Margin

Revenue Streams

  • Food — premium à-la-carte and shared-table dining.
  • Beverages — the highest-margin line, built into the format.
  • Group bookings — show nights sell tables, not seats.
  • Celebrations — private occasions and event packages.
  • Corporate dining — hosted evenings and buy-outs.

Investment Priorities

  • Interior design — a fit-out that earns its photographs.
  • Kitchen equipment — built for volume and consistency.
  • Bar setup — the profit centre, front and centre.
  • Guest experience — sound, light and stage for the live format.
  • Working capital — a funded, disciplined opening runway.

Figures represent target performance based on the operators' experience and comparable premium dining formats. Detailed business plan available on request.

The Location We Seek

A partnership brief for landlords & brokers.
A destination address
  1. Prime Location & High Visibility

    A destination address with strong evening footfall and presence.

  2. Easy Access

    Convenient arrival for residents, tourists and valet-supported dining.

  3. Space for Dining & Stage

    A floor plate that carries a full dining room plus the live entertainment format.

  4. Fitted or Adaptable Unit

    Fully fitted & equipped preferred; adequate power load for a full production kitchen.

  5. A Landlord Who Wants a Destination

    We build places people travel to — and stay loyal to for years.

Sultan Saray show night
15 Years of Full Houses. One New Address.

Dubai,
We Are Coming

Contact
Ali Nawabi
Avance Holding GmbH

Lautenschlagerstraße 20 · 70173 Stuttgart · Germany
Details & full business plan on request